Jason Smith and Mike Harmon say it's pretty easy to see why Jay-Z wants to partner with the NFL. Rich Paul has become the most influential person in the NBA. Jay-Z, who's accomplished an incredible amount of things, wants to be the Rich Paul of the NFL.
It's also understandable to hear the criticism. "Hey you stood behind Colin Kaepernick. What are you doing partnering up with the NFL?" Bottom line is that Jay-Z has talked about helping and influencing players and the NFL. Meanwhile, Colin Kaepernick took a payout and now his NFL story is over for the time being. So Jay-Z can either be pissed at the NFL or get involved and join the fight and make a difference. Jay-Z is doing just that.